Strategic Clarity and Momentum. Websites with Brains, Beauty & a Bit of Magic.
For creative leaders and mission-driven teams who want websites that feel like a solid home base. Drawing on twenty years of senior-level strategy and high-performance design, we bridge the gap between technical rigor and whimsical creativity. We deliver digital architecture that is grounded, intentional, and fully alive.
Website Design & Development
Websites That Feel Solid, Clear, and Ready to Grow
Your website should feel like a strong home base — welcoming, intuitive, and built to support where you’re headed next. I design and build WordPress websites, e-commerce stores, and marketing sites that balance creative expression with smart structure, so they work just as well behind the scenes as they do on the surface.
Whether you’re launching something new or rebuilding what’s no longer serving you, the goal is the same: a site that feels like you, functions reliably, and can evolve over time without needing to be rebuilt from scratch.
This often includes custom WordPress websites and frameworks, marketing and campaign sites, and WooCommerce e-commerce stores. It also covers responsive, mobile-first design, along with CMS setup and content editing support, plus email and marketing integrations.
Brand Style Guides
A Brand That Feels Cohesive Everywhere
When your brand visuals and voice are aligned, everything gets easier. A Brand Style Guide gives you a clear foundation — so every page, post, and asset feels intentional and unmistakably yours.
Think of it as the blueprint and the interior plan combined: the structure that keeps things consistent, while still leaving room for creativity and growth. It’s especially helpful if you’re working with collaborators, scaling your team, or creating content regularly.
Brand style guides can include typography systems, colour palettes, and guidelines for logo usage and layout. They also define visual hierarchy and overall creative direction, along with templates and real-world usage examples.
The result is a brand you can confidently build on — without second-guessing every decision.
Get-Er-Done Day Rates
Focused Progress, Without the Drag
If your website or design to-do list has been lingering in the background like a cat that refuses to be ignored, Get-Er-Done VIP Days are your chance to deal with it — calmly, decisively, and all at once.
These one-day intensives are designed for focused progress. We settle in, work through priorities, and leave everything cleaner, smoother, and functioning better than before.
They’re ideal for website updates and clean-ups, design refinements, and content or layout tweaks. They’re also perfect for launch prep or that final polish, or for finally tackling the things you keep circling but never quite land.
No long proposals. No drawn-out timelines. Just a dedicated day of attention — like a cat finding the perfect spot and not moving until the job is done.
Don’t just take my word for it…
Lara and her design company Lara Kroeker Interactive have developed and created several interactive and promotional web sites for my documentary production company. Lara’s amazing creativity, knowledge of web technology and understanding of audience needs are all integral to her approach to working with her clients. I highly recommend Lara if you’re looking for a stunning interactive media product.
Barbara Hager Producer & Director
On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear design language.
Neil Middleton VP Marketing & SalesVancouver Symphony Orchestra
Lara brings seriousness of purpose to her work along with such an amazing creative spirit and spark—which fuels and inspires me every day, no matter which project we set out to tackle together.
Shannon EmmersonForge & Spark Media Founder & CEO
In multiple conversations over a day, Lara helped me get the visuals for my brand. She took the immediate feedback and ideas, combined it with her graphic, visual and aesthetic senses and went from words on a screen to a complete Style Guide between lunch and dinner.
LaShae DorseyDigital Biz Techtician(TM)
Having just spent the day with Lara Kroeker, I can’t speak highly enough of what she accomplished on my website. Her balance between technical aspects and creative design talent is perfection. The value she brings to the table is amazing. In one day, she has brought my website to the next level. I will repeat that… ONE DAY. If you need someone with talent, technical and design, reach out. You will not be disappointed.
Kirsten S. AlboFCPA, FCA, ICD.D
Lara expertly and seamlessly remade two of our websites migrating them off outdated platforms to WordPress. She adds creative and programming expertise to make them attractive and user-friendly. She provides expert training and hosting services to ensure both our front and back-end are kept up-to-date.
She is a pleasure to work with and shares our company’s interest to social and environmental change.
Joan ProwseProducer/Director/Writer/Editor
Lara approaches her work with methodic planning and detail then injects her whimsical creativity into anything she does. It’s a really good balance. I’ve worked with Lara on three websites now and on one long term project where she headed up the graphics division as well as the website- and I’ve always been really pleased with the process and results.
Adam Greydon Reid Adam Greydon ReidDirector at Holiday Films/Nimble Content
A Smarter Way of Working
Day Rates Keep Things Clear, Human, and Moving
Rather than long proposals and drawn-out timelines, I offer a few clear ways to work together. Each option is designed to reduce overhead, increase momentum, and deliver meaningful progress—fast.
Whether you need a single breakthrough, a deeper push, or ongoing senior design support, you can choose the level of focus and continuity that fits your needs.
I’ve been building websites, brand systems, and digital tools for a long time, and I know what can realistically get done in a focused day.
Think of it like settling into a well-designed space: everything has its place, decisions happen faster, and progress feels tangible.
01
No long proposal cycles
Long proposal cycles slow everything down. Instead of weeks of emails and revisions before work even begins, we align once, set a clear plan, and get to work. Less admin, more making.
03
You see real progress within hours
This way of working is tangible. You’ll see real movement within hours, not weeks — pages taking shape, systems coming together, decisions getting made.
02
Transparent day-rate pricing
Day rates are straightforward and transparent. You know exactly what you’re paying for and how time is being spent, without padded estimates or fuzzy scopes.
04
You stay connected to the process
You’re not handing things off into a black box. You stay connected to the work as it unfolds, with space to adjust, respond, and refine along the way.
Focused Day Rate
$1600
Single Day
- Fast clarity and momentum on one priority
- Senior-level thinking with hands-on work
- Clear outcomes delivered the same day
Buy Now
For fast, high-impact progress on a clearly defined problem.
One day. One priority. Clear outcomes.
1 Day
3-Day Sprint
$4400
Three Consecutive Days
- Deeper focus with time to refine ideas
- Uninterrupted momentum
- Cohesive, systems-level outcomes
Buy Now
For work that benefits from momentum and refinement.
Three consecutive days. Deeper thinking. More cohesive results.
3 Day
Creative Partner
$1200
Regular Blocks
- Ongoing strategic continuity across projects
- Priority access and flexible scheduling
- Embedded senior design support
Buy Now
For ongoing senior design support embedded in your work.
Strategic continuity. Priority access. Hands-on execution.
Monthly
What makes us Different
Here’s How Day Rates work
Book a Discovery Call
Start by snagging a spot on my calendar for a discovery call. If we’re a fit, I’ll send you a link to my calendar for you to sign a contract and pay for your investment
Book Your Day
Next step is to book your day (or days). A standard website typically takes 1-3 full days, depending on what you need. This time is exclusively dedicated to YOU.
Prework
You get crackin’ on your pre-work. I know, I know you just want to hand everything to me BUT I need *some* information from you first.
Planning Session
We kickstart your day with a 1-hour planning session. This ensures our time together is perfectly tailored to your unique needs and goals.
Production Starts
It’s my turn to get to work! Throughout the day, we’ll have check-in calls for real-time feedback, guaranteeing your branding aligns precisely with your vision.
Handoff
By the end of day one you will have the structure of a website, have hosting and domains figured out and a very basic site. Day two we make refinements and day 3 is for testing.
These FAQs help you understand how we work, what timelines look like, and what to expect next.
What kinds of services do you offer?
I build WordPress websites, e-commerce stores, and marketing sites tailored to your brand — from custom builds to flexible frameworks — with intuitive UX, responsive design, and reliable functionality. I also create Brand Style Guides to unify your visuals and voice and offer Get-Er-Done Day Rates to tackle updates and tasks efficiently.
What is a Brand Style Guide, and why do I need one?
A style guide acts as your brand’s visual and tone foundation, defining fonts, color palettes, logo systems, and templates so your branding stays cohesive across touchpoints, saving time and reducing guesswork.
What is a “Get-Er-Done” day?
It’s a focused, one-day design intensive where we work through your list of website or design tasks together — from maintenance and content tweaks to updates you’ve been postponing — helping you make real progress fast.
How do the day-rate intensives work?
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Discovery Call: We chat to ensure fit.
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Book Your Day: Choose a date and commit.
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Pre-Work: You provide assets/content ahead of time.
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Planning Session: We align goals at the start of the day.
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Design & Build: I execute work with real-time feedback.
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Handoff: At day’s end, we review what has been completed.
This process applies to both website builds and style guide intensives.
Why do you work this way (day rates)?
Day rates eliminate drawn-out proposal cycles, keep work transparent, and ensure you see real progress within hours, not weeks, while staying closely connected to the process.
How long does it take to build a website?
Timelines depend on site complexity. A simple 5 page site can often be done in 3 days, whereas larger sites typically require additional days. E-commerce and custom platforms need more time.
What happens if we don’t finish in one day?
If work isn’t complete within your VIP day, you can add additional time.
Will my website be mobile-friendly?
Absolutely — all sites are designed to be responsive across devices (phones, tablets, laptops).
Will I be able to edit my site after the build?
Yes — you’ll be able to manage and edit your own content. If you’re unfamiliar with the platform, I can provide a mini training video to help you feel confident.
Is a brand strategy part of the style guide?
No — a style guide focuses on your visual brand and voice system. If you need broader business strategy or content strategy alongside visual branding, that can be explored through partner services like Forge & Spark.
Can I get a style guide AND a website built together?
Yes! Many clients opt for a combined package — e.g., a style guide plus a templated or custom site — in multiple VIP days based on scope.
